Search engines typically show the Meta description in search results below your Title tag. Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR because it shows up in search results. In December , Google increased the length of snippets in search results. Now Google confirms it shortened search results snippets after expanding them last December.
Length varies based on what our systems deem to be most useful. Source, Danny Sullivan. Mobile characters for the search results snippets are now down to an average of characters. By implementing the Canonical tag in the code, we are telling search engines that this URL is the main page and avoid indexing other duplicate page URLs.
Google sees all the above URLs as duplicate versions of the Homepage. SEMrush itself has 2 versions — one is a mobile version and the other is a desktop version. For the mobile and desktop version, SEMrush is using the following canonical tag:.
The Alt tag is important for any images, as search engines cannot read them, so you need to add proper Alt text to the images so the search engine can consider them. The Robots Meta tag is an HTML tag that provides instructions to web crawlers on whether to index or noindex a web page. Twitter cards work in a similar way to Open Graph, except you add these special Meta tags only for Twitter.
Twitter will use these tags to enhance the display of your page when shared on their platform. Head over to this post if you want to know everything about these tags. Here is an example of how we can use header tags taken from SEMrush :. Source: Search Engine Roundtable. By using the viewport meta tag we can control layout for web pages on mobile browsers.
If you want to learn more about this responsive design Meta tags, head over to this nicely written post. Note: Do not use this responsive Meta tag if your website pages are not responsive, as it will make the user experience worse. Finally, there are a few tags — we can call them bad Meta tags and we should simply ignore them:.
So these are the few HTML tags which we should consider or simply ignore. Another benefit is that canonicalizing a page makes it easier to track performance stats associated with the content. Structured data markup is exactly what helps search engines to not only read the content but also understand what certain words relate to. The SERPs have evolved so much that you may not even need to click through the results to get an answer to your query.
But if one is about to click, a rich snippet — with a nice image, a 5-star rating, specified price-range, stock status, operating hours, or whatever is useful — is very likely to catch an eye and attract more clicks than a plain-text result. Assigning schema tags to certain page elements makes your SERP snippet rich in information that is helpful and appealing for users. And, back to square one, user behavior factors like CTR and bounce rate add up to how search engines decide to rank your site.
Open Graph was initially introduced by Facebook to let you control how a page would look when shared on social media. However, by configuring how the links to your pages look, you can greatly boost your CTR and UX metrics.
Viewport meta tag allows you to configure how a page would be scaled and displayed on any device. This tag is a no-brainer to add, but one screenshot from Google is enough to show the difference it makes:. Viewport meta tag has nothing to do with rankings directly but has a tone to do with the user experience. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news.
Thank You! You have been subscribed. Start free or get a demo. Marketing 8 min read. On the other hand, they can negatively affect your website's SEO ranking if written improperly. What are meta tags? Examples of Meta Tags Meta tags are an essential part of a successful SEO strategy, that's why it is important to write them in a unique way, keeping Google in mind in order to rank higher, but also thinking about the user. Examples of Original Meta Title and Meta-description Tags With meta title and meta-description tags we indicate both robots and users the main topic of the page and what it is about on the SERPs.
Examples of Meta-tags that Can Damage Our Whole Digital Strategy A bad setup of a meta tag, either by mistake or lack of knowledge, can considerably damage the entire visibility of the website.
How to Write Meta Tags If you are wondering how to write meta tags to have a better performance it is important that you always write content thinking about your users. Title Tags By using the title tag, we indicate the title of the page content to both Google and the users on the search engines. Best practices to write title tags: Summarize the main topic of the page with the main keyword or terms. Be accurate and descriptive based on the content of the page.
Do not exceed or repeat keywords. Write not more than 60 characters approximately maximum of pixels. Best practices to write meta-description tags: Write the meta-descriptions in a personalized way summarizing the content of the page. Include the keyword at the beginning of the sentence in a natural way and without repeating it abundantly. Make them attractive and original. Keep it between and characters approximately maximum pixels. In general, the default values are index, follow and it is not necessary to specify them in most cases.
You might encounter the following results:. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for. And a strong click-through rate from the SERP could indirectly improve your rankings. In summary:. WordStream can help you find your most effective keywords for use in your site's meta tags — try our Free Keyword Tool.
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