This will help meet the growing demand for flexible workspace for businesses in the Midlands, and existing tenants at Brindleyplace. It currently operates four locations in London: Chiswick, Spitalfields, Midtown and Whitechapel, and its new Brindleyplace base represents one of its first moves outside of London. The business places an emphasis on providing purpose-driven, sustainable working space and uses green materials and energy saving techniques to ensuring room for more than one plant per person within its environments.
Areas for zoom calls and phone booths have been built into the new design of the facility, alongside a number of collaborative working areas, communal lounge facilities and meeting spaces which will also be available to use for businesses based within the wider estate. Customer experience is an investment in reshaping business models that help companies compete for different times.
Unfortunately, many executives who are shareholder-centric see this work not as an investment, but as a cost center and thus, a loss to potential margins and profitability. Those companies that invest in experience design and new business models, processes, systems, and metrics will ultimately outperform businesses that focus on the bottom line. CS: How do you see experience design evolving over the next few years? BS: If you think about it, the best experiences you have are with you forever—just like bad experiences.
They are powerful because they ultimately become memories, and as human beings, we have on-demand access to them via our limbic system, which is the control center for our emotions. Businesses leave something so powerful as experiences and memories to chance today. Successful companies will go beyond brand, creative, and innovation to invest in enterprise-wide experience architecture and design.
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