You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site.
Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services. Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link. Facebook can analyse all the information that millions of users enter into their profiles.
As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group. For example, an outdoor store could use Facebook to calculate how many men over a certain age in a certain city have listed 'fishing' as an interest. Then they could develop an ad for new fishing lures, and pay for it to appear only on the pages of those people.
Ads appear on the right-hand side pages in Facebook. Facebook Places allows users to 'check in' on mobile devices at a particular place, so that their friends can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in. Businesses can use Facebook Places so that when a user checks in to a neighbourhood, street or business, they receive a list of nearby businesses offering deals e.
Only pages that have been listed as a Company and Organisation or a Local Business in the category set up can add a location. Learn more about using Facebook Places. General enquiries: 13 QGOV 13 74 Home Running a business Marketing and sales Marketing and promotion Online marketing Using Facebook to market your business Benefits of Facebook for business.
Online marketing. Using social media to market your business: the basics Using Facebook to market your business How Facebook works Who uses Facebook? Accomplish your business goals. Find the perfect solution for your business goal with Facebook. Tell your story beautifully on any device. Play Icon. Find fans and followers—and let them find you. Facebook Pages Build an online home for your business.
Facebook Ads Proactively reach new customers. Video Ads Find new ways to inspire with video. See why businesses love Facebook. Airbnb Reaching travelers with Facebook and Instagram dynamic ads for travel for broad audiences.
Two Blind Brothers Driving more sales with Facebook video ads. WeWork Converting more quality leads with Facebook and Instagram video ads. Visa Promoting digital payment options with Facebook in-stream video ads. HP Taking a technical approach to testing Facebook video ads.
See All Success Stories. Get the latest announcements, updates and best practices. Read More. Welcome to Meta for Business Announcements November 5, Next Page. Read Business News. Was this page helpful? Learn how Facebook ads can work for your business goal. Ready to make an ad? Go to Ads Manager. Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads.
Think about it: Expecting results from just posting content isn't going to work. But for the average small or even medium-sized business, you have to get clear on your business agenda, plus: Find AND exhaust multiply strategies Change and test your offers Improve your marketing messages aka your brand's copywriting Trust me Need I say more?
I agree. Turn fans into an email list I'm going to say it… Getting people to like your page is NOT enough to give your business a long-term, sustainable path to success. What if Facebook drastically reduces business capabilities on the platform? Or what if Facebook jacks ad costs up? BUT you also need to be careful about how you use your leads.
Lower your marketing expenses Starting a Facebook business page costs you a whopping Using photographs you take of your business works just fine. And in some cases, it's better than a creative image from a designer.
One great example is the Pura Vida page. The campaign resulted in a 2. Pura Vida had a simple goal: Increase holiday sales. But suffice it to say, they got: 2. Target specific audiences I hinted at this earlier This is a continuation of 3, and it's super important.
So the answer? Target your ads to specific people! Facebook on the other hand? You can target broad or hyper-target your market as much as you want!
Btw, you can even target your Facebook posts I mean the organic, free ones! Gain in-depth audience insights Not all of us are numbers people. So when you're thinking: "What are the advantages of a Facebook business page" your insights should pop to mind Because they're easy to understand, even for non-technical people.
And they provide great information for business owners! Just take a quick peek at the Insights on the Post Planner fan page below. New Page Likes and much more You can dig around in the left sidebar and drill down to find out how specific posts are performing, the demographics of your fans, etc. Compare this to running an ad in your local paper: Are you given any comparable stats in terms of how many people visited your business based on the ad?
Can you track the impressions on your newspaper ad? Not a chance. Build brand loyalty Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty. What does that mean, exactly? But, your product quality is still important!
Someone else can have pretty much the same business as you, with the same services. But because you stand out more, people will want to do business with YOU. These days, people look online to find businesses to buy from: And guess what? Social media is one of their first pit stops!
Increase your website traffic Smart Facebook page owners use their pages to drive traffic to their websites. You're just being an entertainer. So start using link posts to drive traffic to your site.
These wide images get clicked A LOT! Notice the vibrant, bright, and compelling featured image on the linked post: Posting links to your website is an essential part of any Facebook content strategy.
The likes, comments, and shares are lower on the link posts. The bottom line? And many of them ONLY access it with their mobile device. When people view your Facebook page on a mobile device, it shows users: Hours of operation Address Reviews Phone number to call directly from the Facebook mobile app This is why it's so essential to put all your contact information on your Facebook page. You don't want customers to search around to figure out how to give you money!
Spy on your competitors Competitors may take your business, but they also can help make your business better! Sorry to give you so much homework, but successful marketing takes a little sweat sometimes. Work it! Instead, aim to provide value and build relationships with your followers. Another option to help guide your content mix is the social media rule of thirds.
Under this school of thought, one-third of your content should share ideas and stories, one-third of your content should involve personal interactions with your followers and the rest of your content can promote your business. Whatever specific numerical mix you wind up with, the goal is to balance promotional material with value. Hot tip: Facebook punishes brands that push sales too hard.
The algorithm is not a fan of self-promotion, as it turns out. The platform wants to prioritize meaningful, engaging content… not just coupons. Create a content calendar to help balance your mix of content types, and keep your frequency organized.
This free content calendar template is one way to stay organized; the Hootsuite Planner is another great resource. For more strategic planning ideas, check out our post on how to create a social media marketing plan. Expert tip: give a little extra love to your Facebook Page cover image.
This is the first thing people will see when they visit your Page, so it better look good! One easy way to help people find your Facebook Business Page is through cross-promotion.
Help people who are already interacting with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter, and incorporating Facebook Like and share buttons on your website or blog. Posts that are valuable and entertaining will hopefully! You need to be engaged, too, if you expect your followers to be. Responsiveness is a highly valued attribute of brands, so get chatty.
Reply to every message and comment, answer questions, and keep content up-to-date. In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content. Your About section should always be accurate, up-to-date, and on-brand. You can find more detailed strategies in our guide to getting more Facebook Likes and this list of little-known Facebook tips and tricks.
In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts. It also allows you to work effectively with team members and outside contractors and agencies. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand.
With 1. But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.
Lucky you! Facebook users exchange 20 billion messages with businesses every month. Twenty billion! One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand.
The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking.
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