Why coming soon page

They also use a count-down timer to create urgency and excitement. Plus, the CTA button and social buttons will help them expand their email list and get more shares and followers on social media.

Dizaind has kept their coming soon page very simple. Sometimes, you just need a powerful image that does all the talking. This is an excellent example of how you can turn a product launch into an exciting event. Self Made has done a great job with its design. They use a red background against the singer to create symmetry in their design, which compliments the red CTA button.

They have not only kept the design minimal but have also redirected all their visitors to another destination. This allows them to let people know something new is coming soon while marketing their brand simultaneously. This design has beautifully used a pop of blue to make the page look more catchy. And instead of collecting emails, they show their contact information for people to get in touch.

By making it the central focus, the designers ensure that visitors of the under construction page subconsciously register it in their minds. Then, right below that, it tells people what to do next. Interested people can use the CTA to get notified about any event or launch coming up. It has also used social icons to encourage people to share their page with friends and family. It gives you the wanderlust vibe perfect for a camping site.

That way, they can easily start selling their tickets even before the website launch. You can also submit your email address to stay updated about their latest events. To encourage you to share their site, they have used social icons too. Not all of our coming soon page examples have complicated designs or detailed graphics. And this is available only for the early birds. And people will surely not want to miss the chance. It works as the perfect coming soon ad. App Manager 5. Then it tells you about the product and also displays an image of what they are working on.

To hype the launch, they have used a countdown timer as well. And, of course, the green CTA button can help them collect the emails. The designer has done a great job with the use of color on the page.

The video added to the page is a great way to keep people engaged for a longer time. They also have social links to encourage people to share their site. The CTA will surely generate some quick leads for them. The best thing is that they have also used the header and the footer to redirect visitors to a different destination. Typetalk is another striking coming soon page example you can check out.

For more on planning for a profitable worst-case scenario for your pre-launch campaign, listen to their full story on Shopify Masters:. Some brands may collect emails on a coming soon page for a new product to gauge demand. In the case of Popov Leather, it listed a new wallet on its Shopify store using the Crowdfunder app and quickly exceeded its funding goal. The prize it put up, however, was a DJI drone camera, a product the brand knew was highly coveted by its target customer.

Hear more from the founders themselves on Shopify Masters :. Freelance Bold is a library of resources for freelance writers who want to grow a profitable business. The project is still in development, but founder Marijana Kostelac wanted to start building an audience for it before launch. The landing page is clean and branded. Yet what makes it stand out is the five-day free email challenge offer. By signing up, people will learn to audit and refresh key areas of their business and plan goals for the upcoming months.

In return, Freelance Bold gets an email address and warm audience to market too once it launches. Retailer Fashion Nova puts a spin on the traditional coming soon page. Rather than promote a standalone page with a contact form, Fashion Nova has an entire collection page of products coming soon.

Shoppers can browse the page, click on an item they want, then use the Notify Me call to action on the following product page to get on the waitlist. Home entertainment Retailer JB Hi-Fi sells a variety of new blockbusters, re-releases and special editions of movies on its website.

It offers shoppers exclusive pre-order deals on the above coming soon page. Shoppers can browse, place orders, or add movies to a wish list. It features upcoming products through an in-depth page of descriptions and images. This gives shoppers everything they want to know about specific items, such as product improvements and materials, plus launch dates, so shoppers know when to expect the collection to drop. But for those who want to run a pre-launch campaign while they prepare for the real deal, a coming soon page can let you start marketing and growing during your downtime, filling seats in your audience so you can launch to a full house.

Braveen is a content creator and marketer at Shopify where he develops resources to help entrepreneurs start and grow their businesses. Outside of work, he enjoys writing and tinkering on side projects. Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify. Try Shopify free for 14 days, no credit card required. The four reasons mentioned above are interconnected with each other.

To build a better product, you need feedback. Many people overlook the usage of branding voice. TheSkimm utilized branding to create a fanatic fan base for their newsletter. Although life is very random when looking at the big picture, it has been proven that some things are possible to plan. You need to be prepared, expecting to fall victim to the lack of it.

So, such a page should include three key elements :. Maybe the best example of how branding works is the iPod. This is made possible via referral marketing , which apart from the main benefit- boosting word of mouth, it allows you to reduce your CPL cost per lead. There are many options when it comes to referral rewards , but overall they are divided into two categories :.

As you probably understand, such a page cannot come to life just by imagining how it looks. You need to find the proper tool that will do the job efficiently and in a fast manner. Overall, there are four kinds of tools that you can use. A landing page builder will allow you to create landing pages quickly , as they are more than often easy to use, and they come with a lot of pre-made templates you can use. Apart from that, most of these platforms allow you to create multiple variations of your pages.

On the downside , landing page builders might seem a bit pricey if you plan to use it only to create one landing page. Recommended platforms :. Content management systems are tools you can utilize to build anything from a simple landing page to a blog, or a fully functioning website.

There are many available themes and templates you can use, but these platforms are, most of the time, easy to use. That allows you to build your custom themes.

Although using a CMS gives you many options in functionality, they often require third-party tools and plugins to work correctly.

The reason you need an email marketing platform is rather apparent. After capturing your leads, you need to open a conversation with them to gather feedback, or just to send them updates considering your launch. These platforms are straightforward to use and offer many capabilities in terms of segmenting users.

More and more of these platforms started rolling out landing page building features, but most of the time are not that sophisticated. You need a way to track and assign successful referrals to specific users and reward them accordingly. With a coming soon landing page, less is more. The second message is: To stay in the loop, do Y as in sign up for our newsletter or product launch.

To do this, focus on your headline and a short descriptor. The headline: Your Freelance Business, Simplified. This hits the right emotions. Any freelancer can tell you the hassle of logging hours and using different invoices for each client.

And while that emotional resonance is felt right away, TeekTak adds just enough of a descriptor to put real-life examples in our head: Time tracking. Then, TeekTak has a nice clean place to put your email address, with a clear call to action "Join Waiting List". A coming soon landing page is different from a traditional landing page. A traditional landing page can get away with two or three forms to fill out.

The more you give a user to register on your coming soon landing page the greater the risk of losing them. There are only so many things for a customer to do on the page. This is because by cutting distractions the reader is focused solely on the core message of the coming soon page.

So there should be social media buttons more on this below and there should be one form to fill out. Pro tip : Set up a splash page that triggers before the user leaves your page. You can set this to go off after a few seconds. One way to help increase your coming soon pages conversion rate is to set a countdown.

You can do this by setting an actual, physically changing countdown clock. The point is the same—a coming soon landing page can look stagnant and forgotten without a countdown. There is no context for the customer to understand how soon is soon. We like putting sharing social media buttons on coming soon pages for one specific reason.